Privacy Policy – UrbanEdge Realty

Last Updated: January 2025

Your Privacy Matters to Us

UrbanEdge Realty ("we", "our", or "the Company") is committed to protecting the privacy and confidentiality of all individuals who interact with our advisory practice and website. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information in accordance with applicable Indian data protection laws and international best practices.

By using our website at www.urbanedgerealty.in or engaging with our advisory services, you consent to the practices described in this Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us and information gathered automatically through your interaction with our website.

Information you provide directly:

Full name and contact details (email address, phone number)
Professional and financial information relevant to your advisory requirements
Property preferences, investment objectives, and budget parameters
Correspondence and communication records from enquiry forms, email, and telephone interactions
Identity documents where required for Know Your Customer (KYC) compliance

Information collected automatically:

Browser type, operating system, and device information
IP address and approximate geographic location
Pages visited, time spent on site, and navigation patterns
Referral sources and search terms used to find our website

2. How We Use Your Information

We use the information collected for the following purposes:

To respond to enquiries and provide the real estate advisory services you have requested
To identify and present property opportunities aligned with your stated requirements and preferences
To conduct due diligence and KYC procedures as required by applicable law
To communicate updates, market intelligence, and relevant property opportunities (with your consent)
To improve the functionality, content, and user experience of our website
To comply with legal obligations and regulatory requirements under Indian law
To protect our legitimate business interests and prevent fraudulent activity

3. Confidentiality and Discretion

UrbanEdge Realty operates a counsel-first advisory practice. The identities of our clients, the nature of their mandates, transaction details, and portfolio information are treated with the utmost confidentiality. We do not disclose client information to any third party without explicit written consent, except where required by law or regulatory authority.

Our team members are bound by strict confidentiality obligations, and internal access to client information is granted on a need-to-know basis only.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following limited circumstances:

Developer and counterparty disclosure: With your explicit consent, where necessary to facilitate a property transaction or site visit
Professional advisors: With legal counsel, accountants, or other advisors bound by professional confidentiality obligations
Legal compliance: Where required by court order, regulatory authority, or applicable Indian law (including RERA, FEMA, and anti-money laundering regulations)
Business transfers: In the event of a merger, acquisition, or sale of business assets, subject to appropriate confidentiality protections

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files placed on your device that allow us to recognise your browser on subsequent visits and remember your preferences.

We use the following categories of cookies:

Essential cookies: Required for the basic functioning of our website and cannot be disabled
Analytics cookies: Used to understand how visitors interact with our website, enabling us to improve content and navigation
Preference cookies: Used to remember your settings and preferences for a more personalised experience

You may configure your browser to reject cookies; however, this may limit the functionality of certain features of our website.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, accounting, and reporting requirements. The retention period for different categories of information varies:

Client advisory records are typically retained for a period of seven years following the conclusion of an engagement
General enquiry records are retained for up to two years
Website analytics data is retained in aggregated, anonymised form indefinitely

Upon expiry of the applicable retention period, personal information is securely deleted or anonymised.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, and destruction. These measures include encrypted data transmission, restricted access controls, and regular security assessments.

While we take every reasonable precaution, no method of electronic transmission or storage is entirely secure. We cannot guarantee absolute security but commit to responding promptly to any suspected data breach in accordance with applicable law.

8. Your Rights

Subject to applicable Indian law, you have the following rights in respect of your personal information:

Right of access: To request a copy of the personal information we hold about you
Right to rectification: To request correction of inaccurate or incomplete information
Right to erasure: To request deletion of your personal information, subject to legal retention requirements
Right to restrict processing: To request that we limit the use of your information in certain circumstances
Right to object: To object to our use of your information for direct marketing purposes
Right to data portability: To receive your personal information in a structured, machine-readable format

To exercise any of these rights, please contact us at info@urbanedgerealty.in. We will respond to all valid requests within 30 days.

9. Third-Party Links

Our website may contain links to third-party websites, developer portals, or resources. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of any external sites you visit via links on our website.

10. Children's Privacy

Our services are directed exclusively to adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe that a minor has provided us with personal information, please contact us immediately and we will take steps to delete such information.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for any other reason. The date of the most recent revision will be indicated at the top of this page. We encourage you to review this Policy periodically.

Material changes to this Policy will be communicated via a prominent notice on our website or, where appropriate, by direct communication to clients with whom we have an active engagement.

12. Contact and Grievance Redressal

If you have questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact our designated Privacy Officer:

UrbanEdge Realty
203, Galleria Office Towers, Sector 28
DLF Phase IV, Gurugram, Haryana 122009
Email: info@urbanedgerealty.in
Phone: +91 98104 13200

We are committed to resolving all privacy-related concerns in a timely and fair manner. If you remain dissatisfied with our response, you may have the right to lodge a complaint with the appropriate regulatory authority.